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Social Media Specialist

Career

Social Media Specialist

Your Exciting Role

Develop, implement, and manage social media strategies to align with business goals.
Create, edit (reels), and publish high-quality and engaging content for various social media platforms.
Optimize content for SEO to improve visibility and ranking on search engines.
Plan and execute social media campaigns to increase brand awareness, engagement, and website traffic.
Manage and oversee social media content, ensuring consistency in brand voice and messaging.
Collaborate with the marketing team and other departments to ensure cohesive brand representation across all channels.
Monitor and analyze social media metrics to track the success of campaigns and make data-driven decisions for future strategies.
Stay up-to-date with the latest social media best practices, trends, tools, and technologies.
Engage with social media followers, respond to comments and messages, and build a strong online community.
Conduct audience and buyer persona research to tailor content and strategies effectively.
Create and manage an editorial calendar to ensure timely publication of content.
Develop and maintain relationships with influencers, media, and other stakeholders to enhance brand presence.
Provide regular reports on social media performance, insights, and recommendations for improvement.
Handle other relevant tasks as needed.

Ideally, You Would Have

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Proven experience as a Social Media Specialist and Content Creator or similar role.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
Strong content creation skills, including writing, graphic design, and video production.
Experience with audience and buyer persona research.
Excellent multitasking skills.
Critical thinker and problem-solving skills and team player.
Good time-management skills.
Great interpersonal, presentation, and communication skills.
Ability to analyze social media metrics and make data-driven decisions.
Creativity and ability to create engaging and visually appealing content.
Proficiency with social media